“Growing up in Brazil, I was always fascinated by the magic of beautiful stones and vivid colors. I was particularly inspired by the way they were used in the spectacular costumes I saw each year at Carnival.”
Alfredo decided from the very beginning of his working days that he wanted to be surrounded by beauty. That passion helped form his career path.
He started his career as a financial consultant for KPMG, specializing in luxury and retail businesses. Some of his main clients were Harry Winston, DeBeers, Louis Vuitton and Coach. He transitioned to the publishing and technology industries as an auditor for a number of years, but realized that retail, specifically the jewelry industry, was his true calling.
Alfredo is the Director of Marketing & Brand Development for a New York based fine jewelry and home goods company. His position oversees the company’s PR, sales, marketing and brand growth activities. Alfredo is also the spokesperson for the company in the media.
Alfredo has a degree in Business Management and a masters in Finance by the Pontificia Universidade Catolica de Sao Paulo, Brazil. Alfredo is fluent in English, Spanish and Portuguese.
Alfredo is a hands-on volunteer and board member at Visions, a program for the blind and visually impaired focusing on teaching students how to make and sell jewelry.
Alfredo is a member of Jewelers of America and the Women’s Jewelry Association.