We love jewelry with a purpose!
Gorgeous model Angela Lindvall is the face of John Hardy’s new Fall 2010 campaign which, in itself, it is enough reason to makes jump. However, this has a bigger message than just the ad placement: Lindvall is an eco-minded activist who worked with John Hardy creative director Guy Bedarida to create her own jewelry collection. The line, called Hijau (“green” in Indonesian), is a new interpretation of the bamboo theme with cuffs, earrings and bangles made from recycled and sustainable silver, embellished with black sapphire and white topaz.
Not just beautiful designs, ten percent of the proceeds go toForest Ethics, an organization that protects wildlife and forests in North America. There is also a charm bracelet made from a woven cotton organic cotton cord with a sterling silver bamboo charm, accented with a small green tsavorite gem. All of the proceeds from this $95 bracelet go to Forest Ethics. The video above shows some behind the scenes details of Lindvall’s Bali visit and her photoshoot for the new ad campaign.