It’s the sixth month anniversary of the devastating earthquake that struck Haiti. Rebuilding efforts continue despite waning media attention. This month, in an effort to revive public awareness and involvement in the mission to rebuild, the Judith Leiber store on Madison Avenue debuted the “Don’t Forget” pendant necklace. One hundred percent of the profits of the limited edition necklace will be donated to the Haitian Chapter of Vital Voices.
Actress Maria Bello hosted the launching event on July 14th and spoke passionately about the need to maintain awareness and involvement in reconstruction efforts. As reported by Tonic, she had a hand in designing the pendant and devised the “Don’t Forget” concept. Bello has been involved in Haiti long before the earthquake but has lent her voice and ideas to the mission because she believes in the power of women entrepreneurs. In her words, “Businesswomen get sh*t done. You can quote me on that.”
The organization which stands to benefit from this is the Haitian Chapter of Vital Voices, called Femmes en Démocratie (Women in Democracy). Led by an impassioned group of six women, it seeks to empower women entrepreneurs and promote female representation in Haitian Parliament.